Monday, January 4, 2010


Marshall McLuhan Monday

This weeks MMM features the ubiquitous
social networking site Facebook.
Using Marshall McLuhan's Media Tetrad, 
we will explore a different medium each
week, with accompanying links
and other things to add pizazz.


FACEBOOK 




Facebook Enhances:
nostalgia
memory
rate of retrieval
community
guilt

Facebook Retrieves:
a wave hello
high school popularity: "Look at all my friends!"
phone books
and now, a general announcement
telegrams
"Look what I found!"
community theatre
photo albums
the invitation
soliloquey
cooler talk
book shelves
business and care cards
"Just thinking of you!"

Facebook overheats and Reverses into:

Facebook makes Obsolete:
communicating in person
Borders/Nation States

Richard Long

Richard Long