The consequence of the pictures will be the pictures of the consequences

MM

In any war the foe studies the resources and characteristics of his attacker as earnestly as the attacker tries to understand the foe in depth. The generals and their staffs discuss and meditate on every aspect of the enemies’ psychology, studying their cultural histories and resources and technologies, so that today war, as it were, has become the little red schoolhouse of the global village. It’s a gory little schoolhouse at that.

MM

Tessera Tetrad

Tessera Tetrad

Seasons
McLuhan's Tetrad of Media Effects

Individual or Corporate Identity

The Monomyth

seasons time lapse effects homo evolutis